Interview: Appmonk’s Mathias Buch Iversen

After a career as an IT consultant Mathias changed lanes and came up with AppMonk in 2011. The startup was fuelled by a nine-month journey across Asia, where he became interested in personal development. AppMonk’s niche of apps has a stronghold in exactly that area. Past projects include Brain+ (a training platform for a range … Continue reading Interview: Appmonk’s Mathias Buch Iversen

After a career as an IT consultant Mathias changed lanes and came up with AppMonk in 2011. The startup was fuelled by a nine-month journey across Asia, where he became interested in personal development. AppMonk’s niche of apps has a stronghold in exactly that area. Past projects include Brain+ (a training platform for a range of mental functions) and Life Navigation, an app that helps you balance between productivity and leisure time.

Mathias – what’s on your mind these days?
Together with the rest of the AppMonk team I am planning a launch of our adventure app, Charlies Eventyr, for the American market. It revives the classic fairytales for children today, who are not that likely to encounter them in a book format. There is an element of entertainment, but it’s also an educational tool with assignments aimed at high schools. The target group consists of users aged 5-12, and it might be a bit too violent for the American tastes in its current version. For instance in H.C. Andersen’s “Fyrtøjet” the witch get her head chopped off. We don’t show the head, but we have a gritty sound effect. We’re adding an American to our advisory board in order to make the right adjustments.

“I have networked with more during my two weeks here than I did in two years at our former office space.”

Describe your business philosophy?
I am a sucker for the spark in people’s eyes, when they create something they are excited about. I missed that connection to my projects, when I was a consultant for shifting clients. The AppMonk business philosophy – in short – is to find individuals with the spark and work with them.

How has your first weeks been at the Loft?
They’ve been great: a lot of life and moving-in-activity. It has the potential to become a very innovative and dynamic environment. The residents are young and untied to the 8-16 scheme – that gives the place energy. I think I have networked with more during my two weeks here than I did in two years at our former office space.