Rasmus Schjødt Pedersen is the founder of Athliit.com, a multisided platform that lets users buy training sessions from top athletes. Mountain bike, tennis, alpine skiing, there is room for every discipline. Athliit’s team occupies four seats on the ground floor at Rainmaking Loft. They had a busy first week here, since they are about to launch their website.
Okay Rasmus, tell us why Athliit is a great idea?
“The market for regular experience gifts has peaked. If you want to make an impression on someone, you no longer give a card for a wine tasting or a helicopter tour. Athliit avoids the generic experience, because it sets up unique relations between each user and athlete coach. For instance we offer lessons from one of the best parkour performers in Denmark, 18-year-old Momen Machlah. Getting tutored by him is something worth telling your friends about, which is not the case with most acts of consumerism. Athliit benefits from the fact that sport is a huge part of people’s identity today.”
“If you want to make an impression on someone, you no longer give a card for a wine tasting or a helicopter tour.”
Which are the next key steps for your startup?
“We have chosen the first 100 coaches available on our site. They range from unknown talents to established elite players. Now we need to develop the process that allows athletes to register as coaches themselves. There is a challenge in securing a general quality, when we don’t interview them personally, but a proper rating system can target it. If a coach gets repeatedly poor evaluations by users, we drop the collaboration. We want to build a community on the site based on the value that you should do your best – whether you are doing the mentoring or you are a passionate amateur.”
And the ambition if you look further ahead?
“It seems logical to expand and do a Swedish version. Our Danish athletes can recommend their Swedish peers; I trust word of mouth in that way. Also we are looking at possible partnerships with stores selling sports apparel. Users should be able to buy the tennis racket favored by their coach through us.”