With the persistent buzz about growth hacking, why don’t we catch up with local hack evangelist, Simon Sylvest, and ask: What is it good for?
”Basically growth hacking tools (like these) can work as a counterbalance to a startup culture that is in love with ideas and rapid execution. Instead of just getting a lot of things done, the tools force you to learn from what you are doing. One of the fundamentals of growth hacking is to write down what you expect from an action and then compare your hypothesis with the business outcome.
It’s not about not failing. It’s about not making the same mistake twice, and if you don’t write it down, you risk repeating it. The habit of self-reporting can be difficult to establish, because the reward is not immediate, and the process of reflection can feel annoyingly slow. But remember: A startup is in the eye of the hurricane, and you need to impose structure on it. Way more than some old ship of a company sailing steadily along.
And of course, you need to report on the right indicators of growth. Don’t track vanity metrics like how many journalists are writing about you, or how many visitors you have on your website. Ultimately the only thing you need to track is retention.
Having documents that contain the accumulated learnings of your startup is especially rewarding, when you add a new member to your team. When the person has been through 20 experience documents, you don’t have to consider once again to hand out flyers on Strøget or write long blogposts, because you already tried that.”
You can try out Simon’s growth hacking kit here and say hi to him on firstname.lastname@example.org When it comes to daily execution and short deadlines, he does not use his own tools, but sticks to Trello and Asana.