The idealism of Kristoffer From’s startup LivaLife is disarming – and possibly his strongest selling point. He wants to build a digital universe that supports lifestyle changes for people with chronic diseases. Every third Western citizen has one; diabetes, KOL, extreme obesity, and cardiac illnesses are the main groups. From’s fix for it: A platform combining self-management tools with professional advice on medicine, exercise and eating. In other words: Give patients an opportunity to prevent a physical decline that could end with surgery or loss of the ability to work. From just got a new CTO for the project, Egil Hauge, to join him in LivaLife’s 2nd floor team room, and on the advisory board is former Dong Energy CEO, Anders Eldrup.
Launch for LivaLife is set in the second quarter of 2016. Define your main challenges until then?
“We’re selling our concept to the 98 Danish municipalities, and eight of them already signed on. One major issue is to create enough ‘stickiness’ in the platform, so users will stay active. A driver in developing their loyalty is to establish a personal relation between them and healthcare professionals in the municipalities. Real nutritionists, physiotherapists, and psychologists motivate you with direct messages and videos. A lifestyle-turn-around is hard, but it does not have to be boring or lonely.”
How much self-monitoring will LivaLife demand from users?
“Everyone registers info about their level of activity and cholesterol at the outset. Then they set different goals in collaboration with counsellors. Some will need coaching twice a week, once every six months is enough for others. My vision is that the platform follows people during the rest of their lives and adjust to their shifting needs.”
What motivates you?
”I used to work as a personal trainer. Taking a person from 140 kilos to 80 and seeing him get a wife and a job is incredibly rewarding. I hope LivaLife allows me to do that on a big scale.”